Monday, August 4, 2008
Dear Fellow Online Marketer,
If you want to create dazzling attention-getting effects on your website—designed to elevate your product above a sea of "me too" offers and lame
sales letters—here's something I think you'll want to see.
In a moment I'll show you a short video that demonstrates the power of this tool—and its simplicity in use... but with DRAMATIC results, fueled only
by your imagination.
You see, I was looking for a
simple way to get my message out there without looking like every other website out there.
I wanted something eye-catching, for sure, but nothing like the flashing banners circa 1996. I wanted something dead simple to use, that
would allow me to create multiple effects on the fly in just a few minutes without batting an eye.
The headline above took me less than 10 minutes to make.
Ok, obviously that's just a simple demonstration. The real power comes when you get a good graphic designer and integrate images and text in a remarkable way.
Here's a demonstration of some new lightbox effects in version 2:
We've listened to your feedback from version 1. Here are just some of the new features in PowerEffects Version 2:
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Ability to save and load animated effects
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Built-in WYSIWYG HTML editor means no more swapping back and forth
between your web editor
and PowerEffects! (Plus you can always fine-tune the
HTML PowerEffects creates for you for maximum effect)
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3 New effects engines give you popup lightbox capabilities: images, full web
pages,
videos, an MP3 audio player, and MORE... right on your web page!
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Built-in help tooltips. Just pass your mouse over the field to get the inside scoop
on
what it can do for you |
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Password protected, so no unauthorized users can access your PowerEffects
Designer |
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Ability to jump to any animation frame-or the main settings-instantly!
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Behind-the-scenes engine enhancements means the software is even
smarter than before!
In most cases, PowerEffects will translate your HTML to the
formats the effects engines work best with…automatically, behind the scenes.
Of course you can always override most HTML settings directly by editing the
HTML code itself, but you probably won't need to.
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A comprehensive user manual that gets you up and generating effects
for your own web site in no time flat! |
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Even more video, tips, and tools (and FREE updates for all future versions...
FOREVER—when you register for free |
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And much more! |
Many of these effects in the past had to be creating using time-consuming and expensive tools, like Flash or Photoshop animation.
With PowerEffects, I can churn these out in minutes, and start testing them in seconds.
Yes, Flash and Photoshop do work, but there were 3 limitations to using them:
Problem #1: They took a lot of time to make. Even if you outsource them, they can be expensive to produce, and it still takes time for your
designer to put it all together for you. And if you wanted to test different variations, you're looking at a whole lotta waiting! And even then
there are no guarantees they'll convert. What then? Back to the drawing board...
PowerEffects overcomes that hurdle by allowing you to create multiple effects in minutes and immediately throw them up on your website
without hassle.
Got an idea you want to test? Fire up PowerEffects and let it do its magic for you!
Problem #2: Heavy Flash and animated graphics can put a much bigger load on your web server.
You've heard about server crashes during launches? Yes, I know some folks just say that to bolster their social proof. But the sad fact is,
these bandwidth-hoggers are largely responsible, because there's only so much bandwidth to go around. And you can only optimize them so much.
Plus often the amount of bandwidth, or connections, is
artificially restricted by web hosting companies. Why? To prevent massive
Denial of Service (DOS) attacks and the like.
PowerEffects takes up no more bandwidth than the
HTML code (which is just text) and the supporting Javascript code (which is
also just text and is automatically generated for you by PowerEffects!)
Problem #3: Heavy Flash and animated graphics
increase the page load time for your visitors.
This is a biggie! For one thing, more people than
you realize still have dial-up and slower broadband connections, like
satellite. Broadband may not be available in their area, or it simply may be
too expensive for them.
The fact is, there are still tens of MILLIONS in the
U.S. alone still lumbering along via dial-up.
A survey conducted by Ipsos of over 6,000 families all
over the world (including the US), showed that 20% of them were still
on dial-up! Do you think those folks are going to wait around while your
page slowly loads? No way! A few seconds of waiting, and they're gone! That
means you've lost a potential sale. After all, it doesn't matter how good
your sales copy is if they never get a chance to read it!
And There's A Bigger Problem On The Horizon...
Google has recently announced that they are beginning to take into consideration the web page
load time in determining their "quality score".
That means if your pages load more slowly and you use Google Adwords PPC, you're gonna get slapped yet again!
With PowerEffects, load time is not a factor. Sure, you can include images in your effects and animations, but the images themselves can be
static. PowerEffects handles the animation for you.
© 2008 Street Muse Publishing. All Rights Reserved.
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